THE STAR
Tuesday February 14, 2012
KUALA LUMPUR: Tourism Malaysia are on a 10-day sales mission to India and Pakistan as the country eyes more tourists from South Asia.
Led by Tourism Malaysia acting director-general Datuk Azizan Noordin, the mission will travel to Ahmadebad, Bangalore, Mumbai and New Delhi in India, as well as Karachi in Pakistan until Feb 23.
The tourism promotion agency said it was targeting 720,000 tourists from India and 70,000 from Pakistan for this year.
The sales mission comprises tour operators, hoteliers and state tourism agencies.
New and innovative tourism pro-ducts such as the 1Malaysia Contemporary Art Tourism Festival and 1Malaysia International Shoe Festival will be highlighted, besides promoting Malaysia as a second home and business tourism destination.
Tourism Malaysia launched its new television commercial campaign for the South Asia market in November last year, showcasing the country as a high-end holiday destination with focus on luxury and premium products.
Last year, 693,056 tourists from India and 73,046 from Pakistan visited Malaysia. — Bernama
The tourism promotion agency said it was targeting 720,000 tourists from India and 70,000 from Pakistan for this year.
The sales mission comprises tour operators, hoteliers and state tourism agencies.
New and innovative tourism pro-ducts such as the 1Malaysia Contemporary Art Tourism Festival and 1Malaysia International Shoe Festival will be highlighted, besides promoting Malaysia as a second home and business tourism destination.
Tourism Malaysia launched its new television commercial campaign for the South Asia market in November last year, showcasing the country as a high-end holiday destination with focus on luxury and premium products.
Last year, 693,056 tourists from India and 73,046 from Pakistan visited Malaysia. — Bernama
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